Reviving Small Town America with Big Art and Community.
We plant monumental art in overlooked towns, turning forgotten exits into living galleries where travelers linger, artists settle, and local economies thrive.
Our Mission
Reawakening Small‑Town America
We plant monumental, interactive art in overlooked highway towns, transforming dormant infrastructure into vibrant cultural hubs.
Inviting Travelers to Linger
Our 40‑acre sculpture park and glamping oasis turn quick pit stops into immersive stays, inspiring road‑trippers to explore, recharge, and share.
Fueling Sustainable Growth
By attracting creatives and visitors, we spark new jobs, revive local businesses, and prove that culture—not capital alone—can power rural prosperity.
Step into a world of towering sculptures, desert sunsets, and starlit glampsites.
Artist Residencies
Where nomad creators trade city noise for studio silence, forging bold ideas under limitless desert skies.
Apply For Residency
Hiking Trails
Five miles of winding paths lead past cactus blooms, hidden petroglyphs, and panoramic overlooks of desert mesas.
Buy a Day Pass
RVs, Cabins and Camping
Plush beds, private decks, and sunrise views — comfort meets adventure.
Book Your Stay
Big Art
Towering, touchable sculptures rise from the sand—perfect for climbing, photographing, and sparking road‑trip legends.
See ArtworksWe're quickly proving a new model in Tucumcari, New Mexico: using art as an economic engine to revitalize small-town America.
The thesis is simple:
- Small towns have infrastructure but face population decline
- Creative people want to escape unlivable cities
- Large-scale art needs permanent homes
- Cultural tourism drives economic growth
So we built Art City: a 40-acre sculpture park and glamping destination giving 20,000 daily I-40 travelers a reason to stop, stay, and maybe even relocate.
The numbers that got us excited:
- 100,000+ annual room nights in town
- 1,500 existing motel rooms
- City infrastructure built for 14,000 (current pop. 4,000)
- 25%+ ROI target on development
But here's the exciting part: unlike urban gentrification, which pushes people out, we're proving that rural cultural development pulls people in. When your town has a declining population and dormant infrastructure, art becomes a magnet, not a displacement force.
Key learning: You don't need billions to transform a local economy.
You need:
- The right geography (thoroughfares + infrastructure)
- A reason to stop (large-scale interactive art)
- A reason to stay (nature + culture + community)
- A built-in viral loop (highly photogenic experiences)
This isn't just about Tucumcari.
It's a replicable model for the hundreds of small towns sitting on major highways across America.
Each is an opportunity to build cultural infrastructure that creates value for artists, residents, and visitors.
We're not building a city from scratch. We're breathing new life into existing places.
Kindly,
Matty Mo, aka The Most Famous Artist
Founder, Art City
Join the Movement
Reviving small towns through art, nature and community